{"id":1399,"date":"2021-02-03T00:03:49","date_gmt":"2021-02-03T00:03:49","guid":{"rendered":"https:\/\/ricardodecastro.com\/?p=1399"},"modified":"2021-03-26T18:24:06","modified_gmt":"2021-03-26T18:24:06","slug":"la-botica","status":"publish","type":"post","link":"https:\/\/ricardodecastro.com\/esp\/la-botica\/","title":{"rendered":"La Botica"},"content":{"rendered":"<div class=\"wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f7f7\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"translation-block\"><strong>RETO: <\/strong>Renovaci\u00f3n de imagen y combinaci\u00f3n de dos modelos de ventas de medicamentos en un mismo espacio.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"translation-block\"><strong>SOLUCI\u00d3N: <\/strong> Layout que integra los dos modelos de servicio gracias a la configuraci\u00f3n y distribuci\u00f3n del mobiliario, se\u00f1alizaciones y estetica visual.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>La Botica forma parte de una cadena de farmacias colombianas caracterizadas por mantener un modelo de funcionamiento de droguer\u00eda tradicional. Este proyecto de dise\u00f1o busca renovar la imagen y los espacios existentes, para adaptarlos a los nuevos conceptos del marketing farmac\u00e9utico actual sin renunciar a su filosof\u00eda de ventas tradicional.<\/p>\n\n\n\n<p>El programa de dise\u00f1o se aborda desde la soluci\u00f3n funcional, proyectando un layout que integra dos modelos de servicio: las ventas personalizadas y el autoservicio. Para esto generamos un espacio abierto donde el \u00e1rea de venta de medicinas es la protagonista, siendo el elemento atractor desde el ingreso al local y desde todos los puntos de circulaci\u00f3n combinado con mostradores personalizados para exhibir cada uno de los productos a lo largo del recorrido del espacio. Las circulaciones son guiadas y delimitadas por un dise\u00f1o de piso, que combina no solo los colores de la marca, sino que utiliza el logo para demarcar los puntos de filas seg\u00fan las nuevas necesidades de distanciamiento social; esto  constituye una estrategia de mercadeo y ventas que apuesta a los conceptos de recordaci\u00f3n de marca.<\/p>\n\n\n\n<p>Un nuevo formato para las productos de conveniencia y las medicinas. Preparados para el distanciamiento social, recordaci\u00f3n de marca, dise\u00f1o llamativo, Publicidad de soporte son solo algunas de las innovadoras caracter\u00edsticas de la nueva imagen de La botica.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-1024x576.jpg\" alt=\"\" data-id=\"1400\" data-full-url=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01.jpg\" data-link=\"https:\/\/ricardodecastro.com\/la-botica\/la-botica-01\/#main\" class=\"wp-image-1400\" srcset=\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-1024x576.jpg 1024w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-300x169.jpg 300w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-768x432.jpg 768w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-1536x864.jpg 1536w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01-16x9.jpg 16w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-01.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-1024x576.jpg\" alt=\"\" data-id=\"1401\" data-full-url=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02.jpg\" data-link=\"https:\/\/ricardodecastro.com\/la-botica\/la-botica-02\/#main\" class=\"wp-image-1401\" srcset=\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-1024x576.jpg 1024w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-300x169.jpg 300w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-768x432.jpg 768w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-1536x864.jpg 1536w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02-16x9.jpg 16w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-02.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-1024x576.jpg\" alt=\"\" data-id=\"1402\" data-full-url=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03.jpg\" data-link=\"https:\/\/ricardodecastro.com\/la-botica\/la-botica-03\/#main\" class=\"wp-image-1402\" srcset=\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-1024x576.jpg 1024w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-300x169.jpg 300w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-768x432.jpg 768w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-1536x864.jpg 1536w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03-16x9.jpg 16w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-botica-03.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-1024x576.jpg\" alt=\"\" data-id=\"1403\" data-full-url=\"http:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04.jpg\" data-link=\"https:\/\/ricardodecastro.com\/la-botica\/la-botica-04\/#main\" class=\"wp-image-1403\" srcset=\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-1024x576.jpg 1024w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-300x169.jpg 300w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-768x432.jpg 768w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-1536x864.jpg 1536w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04-16x9.jpg 16w, https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>CHALLENGE: Image renewal and combination of two drug sales models in the same space. SOLUTION: Layout that integrates the two service models thanks to the configuration and distribution of furniture, signage and visual aesthetics. La Botica is part of a chain of Colombian pharmacies characterized by maintaining a traditional drugstore operating model. This design project &#8230; <a title=\"La Botica\" class=\"read-more\" href=\"https:\/\/ricardodecastro.com\/esp\/la-botica\/\" aria-label=\"Leer m\u00e1s sobre La Botica\">Leer m\u00e1s<\/a><\/p>","protected":false},"author":1,"featured_media":1403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Botica - Ricardo de Castro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ricardodecastro.com\/esp\/la-botica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La Botica - Ricardo de Castro\" \/>\n<meta property=\"og:description\" content=\"CHALLENGE: Image renewal and combination of two drug sales models in the same space. SOLUTION: Layout that integrates the two service models thanks to the configuration and distribution of furniture, signage and visual aesthetics. La Botica is part of a chain of Colombian pharmacies characterized by maintaining a traditional drugstore operating model. This design project ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ricardodecastro.com\/esp\/la-botica\/\" \/>\n<meta property=\"og:site_name\" content=\"Ricardo de Castro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ricardo-De-Castro-Arquitectura-Interiores-501964786482241\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T00:03:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-26T18:24:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"bmoreno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"bmoreno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ricardodecastro.com\/la-botica\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ricardodecastro.com\/la-botica\/\"},\"author\":{\"name\":\"bmoreno\",\"@id\":\"https:\/\/ricardodecastro.com\/#\/schema\/person\/095a189f47ebbb7df3ce63e832b4eaf8\"},\"headline\":\"La Botica\",\"datePublished\":\"2021-02-03T00:03:49+00:00\",\"dateModified\":\"2021-03-26T18:24:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ricardodecastro.com\/la-botica\/\"},\"wordCount\":233,\"publisher\":{\"@id\":\"https:\/\/ricardodecastro.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ricardodecastro.com\/la-botica\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ricardodecastro.com\/wp-content\/uploads\/2021\/02\/La-Botica-04.jpg\",\"articleSection\":[\"Commercial\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ricardodecastro.com\/la-botica\/\",\"url\":\"https:\/\/ricardodecastro.com\/la-botica\/\",\"name\":\"La Botica - 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