CHALLENGE: Image renewal and combination of two drug sales models in the same space.
SOLUTION: Layout that integrates the two service models thanks to the configuration and distribution of furniture, signage and visual aesthetics.
La Botica is part of a chain of Colombian pharmacies characterized by maintaining a traditional drugstore operating model. This design project seeks to renew the image and existing spaces, to adapt them to the new concepts of current pharmaceutical marketing without renouncing its traditional sales philosophy.
The design program is approached from the functional solution, projecting a layout that integrates two service models: personalized sales and self-service. For this we create an open space where the medicine sales area is the protagonist, being the attracting element from the entrance to the premises and from all circulation points combined with personalized counters to display each of the products along the route of the space. The circulations are guided and delimited by a floor design, which not only combines the colors of the brand, but also uses the logo to demarcate the row points according to the new needs of social distancing; This constitutes a marketing and sales strategy that bets on the concepts of brand recall.
A new format for convenience products and medicines. Prepared for social distancing, brand remembrance, eye-catching design, Support advertising are just some of the innovative features of the new image of La botica.